Showing posts with label cool. Show all posts
Showing posts with label cool. Show all posts

Thursday, November 27, 2008

making insurance cool again

Story in this morning's Wall Street Journal about a 176 year-old Italian insurance company that spent $40000 to create an island in Second Life, in a noble effort to make insurance cool again for the younger generation (No...seriously).

www.brandflakesforbreakfast.com/2007/10/making-insurance-cool-again.html